We are Purplebricks Group Plc of Suite 7, First Floor, Cranmore Place, Cranmore Drive, Shirley, Solihull, B90 4RZ (company number 08047368) (Purplebricks).

At Purplebricks we take data privacy very seriously and want to make sure your experience with us is the best it can be. This Privacy Policy gives you a clear view of who we are, how we collect, share and use the personal information you provide us, how we protect your data to the highest standard and the rights and choices you have to control your personal information and protect your privacy.

What information do we collect about you?

When you enquire or register for products or services provided by Purplebricks we may collect personal data about you from a variety of sources.
The majority of information we collect about you will be provided directly from yourself during the course of your relationship with us however we may obtain information from other sources such as other third parties e.g. Rightmove and Zoopla or publicly available sources such as HM Land registry.

When you use our products and services we will collect personal information such as:

  • your name;
  • your email addresses;
  • your telephone numbers;
  • your date of birth;
  • your postal address;
  • your payment details;
  • copies of your ID e.g. passport, driving licence, birth certificate, utility bill;
  • your IP addresses;
  • proof of funds e.g. mortgage offers, banks statements etc.);
  • records of your conversations with our live chat;
  • recordings of your phone calls made to our head office.

If you don’t provide us with this information, we may not be able to provide you with access to our products or services.
We do not routinely collect special category data however if you choose to provide this information to us we will treat the data with the additional protection given under data protection laws.
During the course of our relationship with you we may ask for additional information from you which is required for us to fulfil the specified service.

Protecting your personal information

We are committed to protecting your personal information and implementing appropriate technical and organisational security measures to protect it against any unauthorised or unlawful processing and against any accidental loss, destruction or damage.

We store all your personal data in highly secure software systems and when we share your personal data with third parties we do so in a safe and secure manner.

How will we use the information about you and why?

  1. If you are a user of our website and app we will use your personal data:

    1. To manage your account and allowing you to make searches of properties and to use the app. We do this in our legitimate interest of running our business.
    2. To market our services (see below). We do this in our legitimate interest of marketing our services.
    3. To monitor and analyse user behaviour. We use Hotjar Heat Maps & Recordings service to allow us to analyse web traffic and keep track of user behaviour. We do this in our legitimate interest to help improve our site to meet our customer’s needs.

    If we contract with you as a seller or a landlord we will use your personal data:

    1. To carry out the services we have agreed to provide you and to notify you of the status of your transaction. This processing is necessary for the performance of our contract with you. This includes passing your information to third parties (see below).
    2. To prevent money laundering by conducting an identification check. This processing is to comply with our legal obligation to carry out anti money laundering searches. To do this we will share your personal information with our electronic identification check providers.

    If you are a buyer or potential tenant we will use your personal data

    1. To check your ability to proceed with an offer on a propertyby checking your financial position (i.e. do you have a mortgage agreed in principle or are you a cash buyer and whether you have a property to sell to enable you to purchase another property) and to determine your ability to proceed with a purchase so that the seller or landlord has an informed choice should there be an offer. To do this we may ask for additional financial information from you. We do this in our legitimate interest of providing a quality service to our customers.
    2. For auctions sales where you have registered to book a viewing on a property that is being sold by way of auction, we shall pass your contact details to the auction provider. We do this in our legitimate interest of providing a quality service to our customers

    If you are a customer or prospective customer and contact us via phone or live chat we will use your personal data:

    1. To keep accurate records of phone conversations by recording calls made to our head office. We also collect Calling Line Identification (CLI) information. This is the phone number you are calling from (unless the number is withheld). We hold a log of the phone number, the date and time of the call, the duration of the phone call and a recording of the phone call. We may also use this number to call you back if you have asked us to so, if your call drops or if there is a problem with the line, we do this under our legitimate interest. We hold this information for 100 days.
    2. To keep accurate records of conversations made to our live chat . If you contact us on our live chat facility on the website, we will collect your first name, phone number, email address and a record of the conversation. We hold this information for 100 days. We do this in our legitimate interest to ensure that we keep an accurate record of these chats.

How will we contact you?

We would like to send you information about products and services of ours, which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

You have a right at any time to stop us from contacting you for marketing purposes or giving your information to other members of the Purplebricks Group.

If you no longer wish to be contacted for marketing purposes, please click here.

Purplebricks will not share your information for marketing purposes with other companies unless you have consented to us doing so.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address.

We want to make sure that your personal information is accurate and up to date. You may visit your Privacy Dashboard to correct or remove information you think is inaccurate. We will keep your personal information for one year from your last interaction with us unless we have a legal obligation to retain that information for a longer or shorter period.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 10 May 2018.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

By email

or write to us at:

Data Protection Officer

Purplebricks Group plc
Suite 7
First Floor
Cranmore Place
Cranmore Drive
B90 4RZ

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We comply with The Property Ombudsman Codes of Practice. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to your local data protection authority the Information Commissioners Office using their website.